{"id":241527,"date":"2024-09-13T16:08:01","date_gmt":"2024-09-13T08:08:01","guid":{"rendered":"https:\/\/staging.redingpackaging.com\/what-is-the-visual-merchandising-that-supermarkets-are-using\/"},"modified":"2026-07-11T20:14:02","modified_gmt":"2026-07-11T12:14:02","slug":"merchandising-visuel-supermarches","status":"publish","type":"post","link":"https:\/\/staging.redingpackaging.com\/fr\/merchandising-visuel-supermarches\/","title":{"rendered":"Qu est-ce que le merchandising visuel en supermarche"},"content":{"rendered":"

Qu est-ce que le merchandising visuel en supermarche<\/h1>\n

Le merchandising visuel transforme le rayon en outil de vente. Organisation, couleur, lumiere, emballage et prix guident le client sans pression directe.<\/p>\n

\"Merchandising
Un rayon clair et coherent aide le packaging a travailler plus efficacement.<\/figcaption><\/figure>\n

Organiser les categories<\/h2>\n

Les produits doivent etre classes par type, taille, couleur ou usage. Une presentation propre facilite la recherche et donne une impression de qualite.<\/p>\n

Utiliser le packaging comme repere<\/h2>\n

Le petit format, la couleur, la forme et l’etiquette aident le client a comparer rapidement les produits.<\/p>\n

Vendre par l’image<\/h2>\n

Un magasin moderne vend aussi par ses visuels : decor, eclairage, ordre des rayons, scenes d’usage et coherence de marque.<\/p>\n

Adapter au e-commerce<\/h2>\n

En ligne, l’image produit doit capter l’attention en quelques secondes. Photo, titre, benefice et prix doivent etre immediatement compris.<\/p>\n

Rester clair<\/h2>\n

La creativite ne doit pas cacher l’offre. Le visuel doit montrer le point fort, guider le clic ou l’achat et eviter la surcharge.<\/p>\n

Pour appliquer ces principes a un projet concret, consultez produits packaging personnalises<\/a>, boites packaging personnalisees<\/a>, stickers et etiquettes personnalises<\/a>, etiquettes de vin personnalisees<\/a> et bagues de cigare personnalisees<\/a>.<\/p>\n

Preparer un projet packaging<\/h2>\n

Pour recevoir une recommandation adaptee, envoyez le format, la quantite, le materiau, le fichier graphique, les couleurs critiques, les finitions, le besoin d’echantillon et la destination via le formulaire de devis Reding Packaging<\/a>.<\/p>\n

Conclusion<\/h2>\n

Le merchandising visuel en supermarche ou en ligne relie presentation, packaging et message clair pour augmenter l’attention et les ventes.<\/p>\n","protected":false},"excerpt":{"rendered":"

Le merchandising visuel en supermarche utilise organisation, couleur, lumiere, packaging, prix et presentation pour attirer le client et guider l achat.<\/p>\n","protected":false},"author":1,"featured_media":17703,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"Merchandising visuel en supermarche","_seopress_titles_desc":"Qu est-ce que le merchandising visuel en supermarche : presentation rayon, packaging, segmentation client, visuels rapides et conversion en achat.","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[190],"tags":[],"class_list":["post-241527","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-knowledge-fr"],"_links":{"self":[{"href":"https:\/\/staging.redingpackaging.com\/fr\/wp-json\/wp\/v2\/posts\/241527","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/staging.redingpackaging.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/staging.redingpackaging.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/staging.redingpackaging.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/staging.redingpackaging.com\/fr\/wp-json\/wp\/v2\/comments?post=241527"}],"version-history":[{"count":1,"href":"https:\/\/staging.redingpackaging.com\/fr\/wp-json\/wp\/v2\/posts\/241527\/revisions"}],"predecessor-version":[{"id":241528,"href":"https:\/\/staging.redingpackaging.com\/fr\/wp-json\/wp\/v2\/posts\/241527\/revisions\/241528"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/staging.redingpackaging.com\/fr\/wp-json\/wp\/v2\/media\/17703"}],"wp:attachment":[{"href":"https:\/\/staging.redingpackaging.com\/fr\/wp-json\/wp\/v2\/media?parent=241527"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/staging.redingpackaging.com\/fr\/wp-json\/wp\/v2\/categories?post=241527"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/staging.redingpackaging.com\/fr\/wp-json\/wp\/v2\/tags?post=241527"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}