{"id":241523,"date":"2024-09-15T15:00:19","date_gmt":"2024-09-15T07:00:19","guid":{"rendered":"https:\/\/staging.redingpackaging.com\/the-key-to-brand-strategy-capturing-customer-minds\/"},"modified":"2026-07-11T20:13:53","modified_gmt":"2026-07-11T12:13:53","slug":"strategie-marque-capter-attention-client","status":"publish","type":"post","link":"https:\/\/staging.redingpackaging.com\/fr\/strategie-marque-capter-attention-client\/","title":{"rendered":"Strategie de marque pour capter l’attention client"},"content":{"rendered":"

Strategie de marque pour capter l’attention client<\/h1>\n

La strategie de marque ne se limite pas au produit. Elle cherche surtout a occuper une place precise dans l’esprit du client.<\/p>\n

\"Packaging
Un packaging coherent aide la marque a rester presente dans la memoire client.<\/figcaption><\/figure>\n

Occuper une position mentale<\/h2>\n

Quand une categorie est associee a une marque, il devient difficile pour les concurrents de prendre cette place. Le positionnement vise cet espace mental.<\/p>\n

Creer ou choisir une categorie<\/h2>\n

Un leader gagne souvent parce qu’il est le premier a definir une categorie lisible. Un suiveur doit trouver un angle plus etroit ou une difference forte.<\/p>\n

Se concentrer<\/h2>\n

Vouloir tout dire affaiblit la marque. Un message concentre, repete et visible sur le packaging peut etre plus puissant qu’une longue liste d’avantages.<\/p>\n

Nommer les lignes clairement<\/h2>\n

Les sous-marques ou noms de produits peuvent aider chaque ligne a occuper une position propre, sans confondre la marque principale.<\/p>\n

Relier packaging et strategie<\/h2>\n

Couleur, logo, forme, promesse, image et finition doivent rappeler la meme position a chaque point de contact.<\/p>\n

Pour appliquer ces principes a un projet concret, consultez produits packaging personnalises<\/a>, boites packaging personnalisees<\/a>, stickers et etiquettes personnalises<\/a>, etiquettes de vin personnalisees<\/a> et bagues de cigare personnalisees<\/a>.<\/p>\n

Preparer un projet packaging<\/h2>\n

Pour recevoir une recommandation adaptee, envoyez le format, la quantite, le materiau, le fichier graphique, les couleurs critiques, les finitions, le besoin d’echantillon et la destination via le formulaire de devis Reding Packaging<\/a>.<\/p>\n

Conclusion<\/h2>\n

Pour capter l’attention client, une marque doit choisir une position claire, la simplifier et la rendre visible de facon constante.<\/p>\n","protected":false},"excerpt":{"rendered":"

La strategie de marque consiste a capter l’attention client en occupant une position claire dans son esprit, avec un message simple et constant.<\/p>\n","protected":false},"author":1,"featured_media":17720,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"Strategie de marque et attention client","_seopress_titles_desc":"Strategie de marque pour capter l'attention client : positionnement, premiere place mentale, focalisation, categorie, nom et coherence packaging.","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[190],"tags":[],"class_list":["post-241523","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-knowledge-fr"],"_links":{"self":[{"href":"https:\/\/staging.redingpackaging.com\/fr\/wp-json\/wp\/v2\/posts\/241523","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/staging.redingpackaging.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/staging.redingpackaging.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/staging.redingpackaging.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/staging.redingpackaging.com\/fr\/wp-json\/wp\/v2\/comments?post=241523"}],"version-history":[{"count":1,"href":"https:\/\/staging.redingpackaging.com\/fr\/wp-json\/wp\/v2\/posts\/241523\/revisions"}],"predecessor-version":[{"id":241524,"href":"https:\/\/staging.redingpackaging.com\/fr\/wp-json\/wp\/v2\/posts\/241523\/revisions\/241524"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/staging.redingpackaging.com\/fr\/wp-json\/wp\/v2\/media\/17720"}],"wp:attachment":[{"href":"https:\/\/staging.redingpackaging.com\/fr\/wp-json\/wp\/v2\/media?parent=241523"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/staging.redingpackaging.com\/fr\/wp-json\/wp\/v2\/categories?post=241523"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/staging.redingpackaging.com\/fr\/wp-json\/wp\/v2\/tags?post=241523"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}