{"id":241521,"date":"2024-09-15T15:30:23","date_gmt":"2024-09-15T07:30:23","guid":{"rendered":"https:\/\/staging.redingpackaging.com\/how-to-quickly-increase-sales-for-a-small-and-weak-brand\/"},"modified":"2026-07-11T20:13:47","modified_gmt":"2026-07-11T12:13:47","slug":"augmenter-ventes-petite-marque-packaging","status":"publish","type":"post","link":"https:\/\/staging.redingpackaging.com\/fr\/augmenter-ventes-petite-marque-packaging\/","title":{"rendered":"Comment une petite marque peut augmenter ses ventes par le packaging"},"content":{"rendered":"

Comment une petite marque peut augmenter ses ventes par le packaging<\/h1>\n

Une petite marque manque souvent de budget, de notoriete et de canaux. Pourtant, elle peut progresser vite si elle trouve un avantage clair et le rend visible.<\/p>\n

\"Packaging
Le packaging peut aider une petite marque a transformer l’attention en vente.<\/figcaption><\/figure>\n

La force d’une marque est relative<\/h2>\n

Une marque peut sembler faible face aux leaders, mais forte dans une niche, une region, un canal ou une categorie mieux choisie.<\/p>\n

Utiliser les ressources deja presentes<\/h2>\n

Beaucoup d’entreprises regardent ce qui leur manque et oublient leurs actifs existants : histoire, savoir-faire, forme produit, prix, service ou proximite client.<\/p>\n

Eviter le gaspillage de temps<\/h2>\n

Une experience, une tradition ou une preuve accumulee peut devenir un argument de marque si elle est presentee avec clarte sur le packaging.<\/p>\n

Eviter le gaspillage d’espace<\/h2>\n

Il vaut mieux etre tres visible dans une petite zone qu’invisible dans un grand marche. Le packaging doit aider la marque a occuper une position claire.<\/p>\n

Transformer l’attention en achat<\/h2>\n

La question centrale est simple : pourquoi le client doit-il remarquer la marque, continuer a s’y interesser, puis acheter ?<\/p>\n

Pour appliquer ces principes a un projet concret, consultez produits packaging personnalises<\/a>, boites packaging personnalisees<\/a>, stickers et etiquettes personnalises<\/a>, etiquettes de vin personnalisees<\/a> et bagues de cigare personnalisees<\/a>.<\/p>\n

Preparer un projet packaging<\/h2>\n

Pour recevoir une recommandation adaptee, envoyez le format, la quantite, le materiau, le fichier graphique, les couleurs critiques, les finitions, le besoin d’echantillon et la destination via le formulaire de devis Reding Packaging<\/a>.<\/p>\n

Conclusion<\/h2>\n

Une petite marque peut augmenter ses ventes lorsque son packaging rend visible un avantage reel et relie attention, confiance et decision d’achat.<\/p>\n","protected":false},"excerpt":{"rendered":"

Une petite marque peut augmenter ses ventes par un packaging plus clair, une meilleure visibilite, une difference exploitable et une attention durable.<\/p>\n","protected":false},"author":1,"featured_media":17724,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"Augmenter les ventes par le packaging","_seopress_titles_desc":"Comment une petite marque peut augmenter ses ventes par un meilleur packaging : visibilite, avantage comparatif, attention client et conversion.","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[190],"tags":[],"class_list":["post-241521","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-knowledge-fr"],"_links":{"self":[{"href":"https:\/\/staging.redingpackaging.com\/fr\/wp-json\/wp\/v2\/posts\/241521","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/staging.redingpackaging.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/staging.redingpackaging.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/staging.redingpackaging.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/staging.redingpackaging.com\/fr\/wp-json\/wp\/v2\/comments?post=241521"}],"version-history":[{"count":1,"href":"https:\/\/staging.redingpackaging.com\/fr\/wp-json\/wp\/v2\/posts\/241521\/revisions"}],"predecessor-version":[{"id":241522,"href":"https:\/\/staging.redingpackaging.com\/fr\/wp-json\/wp\/v2\/posts\/241521\/revisions\/241522"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/staging.redingpackaging.com\/fr\/wp-json\/wp\/v2\/media\/17724"}],"wp:attachment":[{"href":"https:\/\/staging.redingpackaging.com\/fr\/wp-json\/wp\/v2\/media?parent=241521"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/staging.redingpackaging.com\/fr\/wp-json\/wp\/v2\/categories?post=241521"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/staging.redingpackaging.com\/fr\/wp-json\/wp\/v2\/tags?post=241521"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}