{"id":241499,"date":"2024-09-27T11:09:57","date_gmt":"2024-09-27T03:09:57","guid":{"rendered":"https:\/\/staging.redingpackaging.com\/9-innovative-packaging-design-concepts\/"},"modified":"2026-07-11T19:18:20","modified_gmt":"2026-07-11T11:18:20","slug":"neuf-concepts-innovants-design-packaging","status":"publish","type":"post","link":"https:\/\/staging.redingpackaging.com\/fr\/neuf-concepts-innovants-design-packaging\/","title":{"rendered":"Neuf concepts innovants de design packaging"},"content":{"rendered":"

Neuf concepts innovants de design packaging<\/h1>\n

Le packaging est souvent le dernier message marketing avant l’achat. Dans un rayon sature, une idee originale peut aider un produit a etre remarque et retenu.<\/p>\n

\"Concept
Un concept packaging innovant doit renforcer la marque tout en restant pratique et productible.<\/figcaption><\/figure>\n

1. Rendre le packaging reutilisable<\/h2>\n

Un contenant reutilisable peut ajouter une valeur percue et reduire le sentiment de gaspillage.<\/p>\n

2. Ameliorer un format standard<\/h2>\n

Un petit detail, comme une bague doree, une texture ou une etiquette mieux finie, peut faire ressortir un format classique.<\/p>\n

3. Penser packaging des le debut<\/h2>\n

Lorsque le packaging est integre au processus produit, il devient plus coherent avec la fonction, la marque et l’experience client.<\/p>\n

4. Ajouter une touche ludique<\/h2>\n

Un design amusant peut attirer l’attention, meme pour les adultes, si le ton reste adapte au public cible.<\/p>\n

5. Montrer la couleur du produit<\/h2>\n

Un contenant transparent ou une image forte peut exploiter les couleurs naturelles du produit pour renforcer l’envie.<\/p>\n

6. Imprimer sur plusieurs faces<\/h2>\n

Les etiquettes et boites peuvent utiliser faces internes, dos ou rabats pour ajouter une histoire sans surcharger la face principale.<\/p>\n

7. Tester une finition metallisee<\/h2>\n

Feuille metallique, dorure ou support brillant peuvent donner une perception premium lorsqu’ils restent bien controles.<\/p>\n

8. Designer pour la cible<\/h2>\n

Un packaging masculin, feminin, enfant, premium ou ecologique doit utiliser des codes adaptes a son audience.<\/p>\n

9. Combiner deux idees<\/h2>\n

Associer deux formats ou fonctions peut creer une proposition memorable, par exemple entre bouteille, canette, coffret ou presentoir.<\/p>\n

Pour appliquer ces idees a la production, consultez produits packaging personnalises<\/a>, boites packaging personnalisees<\/a>, stickers et etiquettes personnalises<\/a>, etiquettes de vin personnalisees<\/a> et bagues de cigare personnalisees<\/a>.<\/p>\n

Informations utiles pour le devis<\/h2>\n

Pour preparer un devis packaging, envoyez le format, la quantite, le materiau, l’epaisseur, le fichier graphique, les couleurs critiques, les finitions, le besoin d’echantillon et la destination via le formulaire de devis Reding Packaging<\/a>.<\/p>\n

Conclusion<\/h2>\n

Les concepts innovants de design packaging sont efficaces lorsqu’ils ameliorent a la fois differenciation, fonction, perception et faisabilite.<\/p>\n","protected":false},"excerpt":{"rendered":"

Neuf concepts innovants de design packaging peuvent aider une marque a se differencier par reutilisation, finition, couleur, cible et structure.<\/p>\n","protected":false},"author":1,"featured_media":17792,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"Neuf concepts innovants packaging","_seopress_titles_desc":"Neuf concepts innovants de design packaging : reutilisable, finition subtile, fun, couleur produit, impression double face, metalise et cible.","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[190],"tags":[],"class_list":["post-241499","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-knowledge-fr"],"_links":{"self":[{"href":"https:\/\/staging.redingpackaging.com\/fr\/wp-json\/wp\/v2\/posts\/241499","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/staging.redingpackaging.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/staging.redingpackaging.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/staging.redingpackaging.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/staging.redingpackaging.com\/fr\/wp-json\/wp\/v2\/comments?post=241499"}],"version-history":[{"count":1,"href":"https:\/\/staging.redingpackaging.com\/fr\/wp-json\/wp\/v2\/posts\/241499\/revisions"}],"predecessor-version":[{"id":241500,"href":"https:\/\/staging.redingpackaging.com\/fr\/wp-json\/wp\/v2\/posts\/241499\/revisions\/241500"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/staging.redingpackaging.com\/fr\/wp-json\/wp\/v2\/media\/17792"}],"wp:attachment":[{"href":"https:\/\/staging.redingpackaging.com\/fr\/wp-json\/wp\/v2\/media?parent=241499"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/staging.redingpackaging.com\/fr\/wp-json\/wp\/v2\/categories?post=241499"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/staging.redingpackaging.com\/fr\/wp-json\/wp\/v2\/tags?post=241499"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}