{"id":241491,"date":"2024-09-27T15:36:45","date_gmt":"2024-09-27T07:36:45","guid":{"rendered":"https:\/\/staging.redingpackaging.com\/three-basic-principles-of-packaging-design\/"},"modified":"2026-07-11T19:18:01","modified_gmt":"2026-07-11T11:18:01","slug":"trois-principes-base-design-packaging","status":"publish","type":"post","link":"https:\/\/staging.redingpackaging.com\/fr\/trois-principes-base-design-packaging\/","title":{"rendered":"Trois principes de base du design packaging"},"content":{"rendered":"

Trois principes de base du design packaging<\/h1>\n

Dans un marche concurrentiel, le packaging n’est plus seulement un contenant. Il protege le produit, transmet une information claire et ajoute de la valeur percue.<\/p>\n

\"Boite
Un bon packaging doit etre visible, clair et attractif tout en restant realisable en production.<\/figcaption><\/figure>\n

Visibilite<\/h2>\n

Le packaging doit d’abord attirer l’attention. Forme distinctive, couleur lisible, matiere adaptee, motif fort et finition bien choisie peuvent aider le produit a ressortir.<\/p>\n

Clarte<\/h2>\n

Le client achete le produit, pas seulement son emballage. Le design doit expliquer rapidement la categorie, le contenu, l’usage, le benefice et les informations essentielles.<\/p>\n

Attractivite<\/h2>\n

L’attractivite vient a la fois de la praticite et de l’esthetique. Taille, ouverture, portabilite, texture, couleur et image doivent correspondre aux attentes du public cible.<\/p>\n

Partir du consommateur<\/h2>\n

Ces trois principes n’ont de valeur que s’ils servent le consommateur vise. Un packaging efficace commence par ses besoins, ses habitudes et sa psychologie d’achat.<\/p>\n

Pour appliquer ces idees a la production, consultez produits packaging personnalises<\/a>, boites packaging personnalisees<\/a>, stickers et etiquettes personnalises<\/a>, etiquettes de vin personnalisees<\/a> et bagues de cigare personnalisees<\/a>.<\/p>\n

Informations utiles pour le devis<\/h2>\n

Pour preparer un devis packaging, envoyez le format, la quantite, le materiau, l’epaisseur, le fichier graphique, les couleurs critiques, les finitions, le besoin d’echantillon et la destination via le formulaire de devis Reding Packaging<\/a>.<\/p>\n

Conclusion<\/h2>\n

Visibilite, clarte et attractivite forment une base solide pour le design packaging. Ensemble, elles aident le produit a etre remarque, compris et choisi.<\/p>\n","protected":false},"excerpt":{"rendered":"

Les trois principes de base du design packaging sont visibilite, clarte et attractivite pour le consommateur cible.<\/p>\n","protected":false},"author":1,"featured_media":17783,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"Trois principes du design packaging","_seopress_titles_desc":"Trois principes de base du design packaging : visibilite, clarte, attractivite, protection produit et decision d achat.","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[190],"tags":[],"class_list":["post-241491","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-knowledge-fr"],"_links":{"self":[{"href":"https:\/\/staging.redingpackaging.com\/fr\/wp-json\/wp\/v2\/posts\/241491","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/staging.redingpackaging.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/staging.redingpackaging.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/staging.redingpackaging.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/staging.redingpackaging.com\/fr\/wp-json\/wp\/v2\/comments?post=241491"}],"version-history":[{"count":1,"href":"https:\/\/staging.redingpackaging.com\/fr\/wp-json\/wp\/v2\/posts\/241491\/revisions"}],"predecessor-version":[{"id":241492,"href":"https:\/\/staging.redingpackaging.com\/fr\/wp-json\/wp\/v2\/posts\/241491\/revisions\/241492"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/staging.redingpackaging.com\/fr\/wp-json\/wp\/v2\/media\/17783"}],"wp:attachment":[{"href":"https:\/\/staging.redingpackaging.com\/fr\/wp-json\/wp\/v2\/media?parent=241491"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/staging.redingpackaging.com\/fr\/wp-json\/wp\/v2\/categories?post=241491"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/staging.redingpackaging.com\/fr\/wp-json\/wp\/v2\/tags?post=241491"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}