{"id":241489,"date":"2024-09-27T15:44:30","date_gmt":"2024-09-27T07:44:30","guid":{"rendered":"https:\/\/staging.redingpackaging.com\/principles-for-the-application-of-patterns-in-packaging-design\/"},"modified":"2026-07-11T18:53:51","modified_gmt":"2026-07-11T10:53:51","slug":"principes-application-motifs-design-packaging","status":"publish","type":"post","link":"https:\/\/staging.redingpackaging.com\/fr\/principes-application-motifs-design-packaging\/","title":{"rendered":"Principes d application des motifs en design packaging"},"content":{"rendered":"

Principes d application des motifs en design packaging<\/h1>\n

Les motifs sont souvent vus avant le texte. Ils jouent donc un role important pour attirer le client, expliquer le produit et soutenir la marque.<\/p>\n

\"Motifs
Un motif packaging doit rester attractif, lisible et realisable dans le procede d’impression choisi.<\/figcaption><\/figure>\n

Accorder forme et contenu<\/h2>\n

Le motif doit representer le produit de maniere claire. Le client doit comprendre la categorie et la promesse des le premier regard.<\/p>\n

Montrer le produit efficacement<\/h2>\n

Photos realistes, illustrations, fenetres transparentes ou dessins techniques peuvent presenter la texture, la couleur, la fonction ou l’usage.<\/p>\n

Ajouter les informations utiles<\/h2>\n

Les motifs doivent travailler avec le texte. Materiau, benefice, mode d’emploi, soin ou composition peuvent etre soutenus par de petits schemas.<\/p>\n

Utiliser la couleur de categorie<\/h2>\n

La couleur aide le consommateur a reconnaitre rapidement le type de produit. Elle doit aussi respecter les limites d’impression et la coherence de marque.<\/p>\n

Creer une serie coherente<\/h2>\n

Les produits d’une meme marque gagnent a partager un style de motif, meme si les formats, parfums ou modeles changent.<\/p>\n

Respecter fonction et culture<\/h2>\n

Le motif ne doit pas gener la protection, la lecture ou l’utilisation. Pour l’international, il doit aussi respecter les preferences et tabous culturels.<\/p>\n

Pour appliquer ces idees a des projets reels, consultez produits packaging personnalises<\/a>, boites packaging personnalisees<\/a>, stickers et etiquettes personnalises<\/a>, etiquettes de vin personnalisees<\/a> et bagues de cigare personnalisees<\/a>.<\/p>\n

Informations utiles pour le devis<\/h2>\n

Pour verifier cout, rendu et faisabilite, envoyez le format, la quantite, le materiau, l’epaisseur, le fichier graphique, les couleurs critiques, les finitions, le besoin d’echantillon et la destination via le formulaire de devis Reding Packaging<\/a>.<\/p>\n

Conclusion<\/h2>\n

Les motifs en design packaging doivent attirer, informer, vendre et rester coherents. Leur reussite depend autant du design que de la production.<\/p>\n","protected":false},"excerpt":{"rendered":"

Les motifs en design packaging doivent presenter le produit, soutenir la marque, organiser l information et respecter la culture cible.<\/p>\n","protected":false},"author":1,"featured_media":17826,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"Motifs en design packaging : principes","_seopress_titles_desc":"Principes d application des motifs en design packaging : produit, texte, couleur, serie, fonction, vente et differences culturelles.","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[190],"tags":[],"class_list":["post-241489","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-knowledge-fr"],"_links":{"self":[{"href":"https:\/\/staging.redingpackaging.com\/fr\/wp-json\/wp\/v2\/posts\/241489","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/staging.redingpackaging.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/staging.redingpackaging.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/staging.redingpackaging.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/staging.redingpackaging.com\/fr\/wp-json\/wp\/v2\/comments?post=241489"}],"version-history":[{"count":1,"href":"https:\/\/staging.redingpackaging.com\/fr\/wp-json\/wp\/v2\/posts\/241489\/revisions"}],"predecessor-version":[{"id":241490,"href":"https:\/\/staging.redingpackaging.com\/fr\/wp-json\/wp\/v2\/posts\/241489\/revisions\/241490"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/staging.redingpackaging.com\/fr\/wp-json\/wp\/v2\/media\/17826"}],"wp:attachment":[{"href":"https:\/\/staging.redingpackaging.com\/fr\/wp-json\/wp\/v2\/media?parent=241489"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/staging.redingpackaging.com\/fr\/wp-json\/wp\/v2\/categories?post=241489"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/staging.redingpackaging.com\/fr\/wp-json\/wp\/v2\/tags?post=241489"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}