{"id":241441,"date":"2024-10-10T10:51:49","date_gmt":"2024-10-10T02:51:49","guid":{"rendered":"https:\/\/staging.redingpackaging.com\/five-key-tangible-elements-of-brand-image\/"},"modified":"2026-07-11T17:48:29","modified_gmt":"2026-07-11T09:48:29","slug":"cinq-elements-tangibles-image-marque","status":"publish","type":"post","link":"https:\/\/staging.redingpackaging.com\/fr\/cinq-elements-tangibles-image-marque\/","title":{"rendered":"Cinq elements tangibles qui faconnent l image de marque"},"content":{"rendered":"

Cinq elements tangibles qui faconnent l image de marque<\/h1>\n

L’image de marque ne vient pas seulement d’un logo ou d’une publicite. Elle se construit par des elements concrets que le client peut voir, toucher, evaluer ou experimenter.<\/p>\n

\"Packaging
Le packaging rend plusieurs elements de l’image de marque visibles dans l’experience produit.<\/figcaption><\/figure>\n

Image du produit<\/h2>\n

Le produit est la base materielle de l’image de marque. Qualite, performance, design, prix, style, packaging et service influencent directement la perception du client.<\/p>\n

Image de l’environnement<\/h2>\n

L’environnement de production, de vente ou de bureau communique aussi la force d’une marque. Proprete, amenagement, technologie et presentation du point de vente renforcent confiance et reconnaissance.<\/p>\n

Image de performance<\/h2>\n

La performance d’une marque se voit dans son activite, sa rentabilite, sa croissance et sa stabilite. Une bonne performance peut renforcer la confiance des clients, partenaires et investisseurs.<\/p>\n

Image sociale<\/h2>\n

Les actions sociales, la conformite, la protection des consommateurs, l’engagement environnemental et les activites publiques contribuent a la reputation globale.<\/p>\n

Image des employes<\/h2>\n

Les employes representent la marque dans le service, la communication et l’execution. Professionnalisme, attitude, competence et comportement renforcent ou affaiblissent la perception publique.<\/p>\n

Pour rendre l’identite de marque visible sur les supports imprimes, consultez produits packaging personnalises<\/a>, stickers et etiquettes personnalises<\/a>, etiquettes de vin personnalisees<\/a>, bagues de cigare personnalisees<\/a> et boites packaging personnalisees<\/a>.<\/p>\n

Informations utiles pour le devis<\/h2>\n

Envoyez le format, la quantite, le materiau, l’epaisseur, le fichier graphique, les couleurs critiques, les finitions, le besoin d’echantillon et la destination via le formulaire de devis Reding Packaging<\/a>. Ces details aident a verifier cout, rendu, delai et faisabilite avant production.<\/p>\n

Conclusion<\/h2>\n

Une image de marque forte repose sur des preuves tangibles. Produit, environnement, performance, responsabilite sociale, equipe et packaging doivent travailler dans la meme direction.<\/p>\n","protected":false},"excerpt":{"rendered":"

L image de marque se construit avec des elements tangibles : produit, environnement, performance, image sociale et image des employes.<\/p>\n","protected":false},"author":1,"featured_media":17947,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"Cinq elements tangibles image de marque","_seopress_titles_desc":"Cinq elements tangibles qui faconnent l image de marque : produit, environnement, performance, image sociale, employes et packaging.","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[190],"tags":[],"class_list":["post-241441","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-knowledge-fr"],"_links":{"self":[{"href":"https:\/\/staging.redingpackaging.com\/fr\/wp-json\/wp\/v2\/posts\/241441","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/staging.redingpackaging.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/staging.redingpackaging.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/staging.redingpackaging.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/staging.redingpackaging.com\/fr\/wp-json\/wp\/v2\/comments?post=241441"}],"version-history":[{"count":1,"href":"https:\/\/staging.redingpackaging.com\/fr\/wp-json\/wp\/v2\/posts\/241441\/revisions"}],"predecessor-version":[{"id":241442,"href":"https:\/\/staging.redingpackaging.com\/fr\/wp-json\/wp\/v2\/posts\/241441\/revisions\/241442"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/staging.redingpackaging.com\/fr\/wp-json\/wp\/v2\/media\/17947"}],"wp:attachment":[{"href":"https:\/\/staging.redingpackaging.com\/fr\/wp-json\/wp\/v2\/media?parent=241441"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/staging.redingpackaging.com\/fr\/wp-json\/wp\/v2\/categories?post=241441"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/staging.redingpackaging.com\/fr\/wp-json\/wp\/v2\/tags?post=241441"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}