{"id":240991,"date":"2024-09-13T16:08:01","date_gmt":"2024-09-13T08:08:01","guid":{"rendered":"https:\/\/staging.redingpackaging.com\/what-is-the-visual-merchandising-that-supermarkets-are-using\/"},"modified":"2026-07-10T15:00:18","modified_gmt":"2026-07-10T07:00:18","slug":"visual-merchandising-supermercados","status":"publish","type":"post","link":"https:\/\/staging.redingpackaging.com\/es\/visual-merchandising-supermercados\/","title":{"rendered":"Que es visual merchandising en supermercados"},"content":{"rendered":"

Que es visual merchandising en supermercados<\/h1>\n

El visual merchandising usa presentacion, orden, color, luz, categorias y escenario para aumentar interes y facilitar compra. En supermercados, una buena exhibicion puede vender sin presionar al cliente.<\/p>\n

El packaging forma parte de esta experiencia: debe verse claro en estantes, grupos de producto, promociones y fotografias online.<\/p>\n

Orden por categoria y color<\/h2>\n

Cuando los productos se organizan por tipo, tamano, color o temporada, el comprador encuentra mas rapido lo que busca. El orden tambien transmite limpieza y confianza.<\/p>\n

Un empaque con jerarquia clara ayuda a integrarse en esa organizacion visual.<\/p>\n

Escenarios que cuentan una historia<\/h2>\n

Algunas tiendas crean escenas que muestran origen, frescura o estilo de vida. Esto convierte una seccion comun en una experiencia mas memorable.<\/p>\n

El packaging puede reforzar esa historia con imagen, material, textura y mensaje.<\/p>\n

Precio y percepcion de valor<\/h2>\n

La exhibicion puede comunicar bajo precio, calidad premium o compra conveniente. Packaging pequeno, packs, etiquetas promocionales y displays ayudan a formar esa percepcion.<\/p>\n

Del supermercado al comercio online<\/h2>\n

En ecommerce, el cliente no puede tocar el producto. Por eso fotografia, etiqueta, caja, color y consistencia visual tienen mas peso en la decision.<\/p>\n

Reding Packaging puede apoyar soluciones para cajas personalizadas<\/a>, etiquetas y stickers<\/a>, bolsas de papel<\/a> y otros productos de packaging personalizados<\/a>.<\/p>\n

Como aplicar estas ideas al packaging<\/h2>\n

Para convertir posicionamiento, identidad visual o merchandising en packaging real, comparta tamano, material, arte, acabado, cantidad y destino mediante el formulario de cotizacion de Reding Packaging<\/a>.<\/p>\n

Conclusion<\/h2>\n

El visual merchandising convierte el punto de venta en una experiencia guiada. Un packaging claro y coherente ayuda a que el producto destaque dentro de esa experiencia.<\/p>\n","protected":false},"excerpt":{"rendered":"

Que es visual merchandising en supermercados: exhibicion, orden, color, categorias, precio, experiencia visual y packaging de venta.<\/p>\n","protected":false},"author":1,"featured_media":17703,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"Visual merchandising en supermercados","_seopress_titles_desc":"Que es visual merchandising en supermercados: exhibicion, categorias, orden, color, precio, experiencia visual y packaging para vender.","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[176],"tags":[],"class_list":["post-240991","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-knowledge-es"],"_links":{"self":[{"href":"https:\/\/staging.redingpackaging.com\/es\/wp-json\/wp\/v2\/posts\/240991","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/staging.redingpackaging.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/staging.redingpackaging.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/staging.redingpackaging.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/staging.redingpackaging.com\/es\/wp-json\/wp\/v2\/comments?post=240991"}],"version-history":[{"count":1,"href":"https:\/\/staging.redingpackaging.com\/es\/wp-json\/wp\/v2\/posts\/240991\/revisions"}],"predecessor-version":[{"id":240992,"href":"https:\/\/staging.redingpackaging.com\/es\/wp-json\/wp\/v2\/posts\/240991\/revisions\/240992"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/staging.redingpackaging.com\/es\/wp-json\/wp\/v2\/media\/17703"}],"wp:attachment":[{"href":"https:\/\/staging.redingpackaging.com\/es\/wp-json\/wp\/v2\/media?parent=240991"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/staging.redingpackaging.com\/es\/wp-json\/wp\/v2\/categories?post=240991"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/staging.redingpackaging.com\/es\/wp-json\/wp\/v2\/tags?post=240991"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}